top of page
Communi

Real-World Project
Collaborative Project

AT WORK VER YBUSY!.gif
comm.gif

An app to discover and host local parties and community gatherings.

Creating an impactful and efficient mobile app, we developed Communi to organize and discover local parties and community events. It centralizes event information, provides tools for hosting, and connects users to foster community engagement. 

Group 4572 (1).png

Roles

UX/UI Designer

&

UX Researcher

Group 4573 (2)_edited.png

Timeline

5 Months

Apr-Aug

2024

Problem

Finding and hosting local events can be fragmented and challenging, making it difficult for people to discover and participate in community activities.

Group 4574 (1).png

Tools

Figma

&
Adobe Illustrator

Group 4577.png

Team of 3

UX Researchers

UX/UI Designers

Solution

Communi centralizes event information, offering tools to easily host and find local parties and community events, enhancing social engagement and making community activities more accessible.

Why would Communi work?

  • It makes it easy to host and find nearby parties and community events.

  • Users can set reminders and alerts for events they are interested in.

  • Facilitates connections and interactions among community members through integrated chat and social features.

How do you know it is Communi?

Before designing the interface, we branded Communi with a striking black and purple/pink color scheme to capture the vibrant energy of local events. We selected a clean, modern font to enhance readability, ensuring that users can easily navigate and engage with the app as they explore and organize community gatherings.

Design Process

  • Define Objective: Promote community engagement by simplifying the discovery and organization of local events.

  • Create Personas: Develop user personas to test and refine the app's features and user experience.

  • Identify Users: Popular among university and college students and anyone interested in hosting or attending local parties and gatherings.

  • Conduct Tests: Validate the user experience and enhance features based on feedback to better meet user needs.

  • Analyze Findings: Align app features with user expectations and implement necessary improvements for a seamless experience.

Wireframe

Preliminary Design for the App Pitch: Communi is designed to simplify the discovery and organization of local events. This app serves as a community-driven platform where users can find and host parties and gatherings, fostering connections within their community. Communi acts as a hub for social interaction and engagement, bringing people together in meaningful ways.

image.png
image.png
image.png
image.png
image.png

Our Final Iteration

  • Enhance intuitive navigation and provide clearer instructions.

  • Improve usability for younger audiences and diverse user groups.

  • Increase community engagement features.

  • Allow users to personalize widgets and layouts.

  • Continue iterating on the Pomodoro timer, screen time insights, and reward system based on user feedback.

  • Address navigation difficulties and ensure consistency in margin spacing.

  • Fix non-functioning buttons and misplaced icons.

  • Improve the colour palette and align text properly.

  • Implement more customizable, movable, and hideable widgets.

  • Add login options through platforms like Google and Facebook for easier access.

  • Introduce a feature for setting monthly goals with daily personalized quotes to motivate users.

  • Update the logo for better brand recognition and visual appeal.

image.png
image.png
image.png
image.png
image.png

Lessons Learned

  • Simplified navigation and clear guidance are crucial for maintaining user engagement and ease of use.

  • Offering customization options significantly enhances the user experience, making the app more appealing to a diverse audience.

  • The premium features highlight the importance of providing added value to users for enhanced functionality.

Future Iterations

Based on valuable insights gained from recent user testing, Communi's future iterations aim to enhance user experience. 

​​

  • Introduce event analytics to give hosts detailed insights on attendance, engagement, and feedback to improve future events.

  • Implement social media integration, allowing users to share events directly on their social media accounts and boosting event visibility and engagement.

  • Offer advanced search filters so users can find events based on specific interests, such as music genres, food preferences, or networking opportunities.

  • Launch a rewards program where users earn points for attending events, referring friends, or hosting gatherings, which can be redeemed for discounts or exclusive access.

  • Expand premium plans with additional subscription tiers that offer exclusive access to VIP events, early ticket sales, or enhanced hosting tools.

  • Integrate virtual events, allowing users to host or attend online events, beyond in-person gatherings.

  • Offer event planning assistance with tools or AI-driven recommendations for hosts, such as suggested venues, vendors, or themes.

Conclusion

In developing Communi, we gained valuable insights into how users interact with event-focused apps. The platform effectively meets the demand for a centralized hub for local parties and community gatherings. Despite this success, we faced challenges in creating a user experience that is both intuitive and easy to navigate. Moving forward, our focus will be refining the app to accommodate a wider range of users better and ensure it’s accessible to all. By creating greater community participation, we aim to enhance the overall experience and strengthen the app's role in bringing people together.

bottom of page